Streamlining Sanderson Weatherall’s Marketing with HubSpot Implementation

Sanderson Weatherall aimed to enhance its digital presence and better engage with potential clients. The goal was to optimise their website, increase visibility in key service areas, and drive qualified leads through targeted online campaigns. Additionally, the company wanted to streamline its marketing and sales efforts by implementing a robust CRM solution to manage client relationships and automate processes effectively.

Next Chapter™ collaborated closely with Sanderson Weatherall to develop a comprehensive digital marketing strategy. Our team focused on a combination of SEO, content optimisation, and targeted digital advertising to elevate visibility and attract the right audience to their website.

After an intensive process of audits and keyword research, a strategy focussed on location based service was rolled out across their marketing channels, with custom new landing pages optimised for local searches and a series of tailored and location specific digital advertising campaigns designed to increase awareness and drive qualified traffic from key locations.

We also supported the implementation of HubSpot across the company, ensuring seamless integration with their workflows to better manage leads, track interactions, and optimise marketing efforts. This included conducting training for various members across their nationwide team.

To ensure a data-driven approach to all our marketing tactics, we set up custom tracking within HubSpot, monitoring key user actions and providing valuable insights into lead behaviour. This allowed us to refine campaigns and maximise return on investment by focusing on the most effective strategies for engagement and conversion.